Daesang Dives logo A South Korean food and beverage company Daesang F&B changed its name to Daesang Dives, the company said on Monday.
Daesang Dives is a combination of the Korean word "daesang" and the English word "dive," which means "to become a company together everywhere in the customer's daily life."
It also presented a corporate vision of the creator of the best total cafe solution, a commitment to become an innovator to provide new products and services in the coffee industry.
Daesang F&B was established in 1989 when Daesang Corp. acquired Mijoo Industries, which produced coffee beans for the first time in Korea.
It introduced "Bokeumjari" as a brand specializing in processed fruits such as jams and teas in 1996 and the coffee brand "Rosebird" in 1997.