Samsung to surprise market with Galaxy S22 at Feb Unpacked event
Sung-Soo Bae
Jan 21, 2022 (Gmt+09:00)
Samsung Electronics Co., the world’s top smartphone maker, will unveil its latest Galaxy model at next month’s Unpacked event – a smartphone, it said, that will be “the most noteworthy S series device it has created.”
In a blog Samsung posted on Friday, TM Roh, Samsung's president and head of its MX business, said its next-generation Galaxy S to be launched at its Unpacked 2022 in mid-February will bring together the customer experience of its smartphone into “one ultimate device.”
“With every fresh evolution of Samsung Galaxy devices, we have introduced features that redefine the entire mobile category. And we’re about to rewrite the rules of the industry once again,” Roh said in the blog post.
The new smartphone, widely expected to be named the Galaxy S22, will be equipped with upgraded cameras, a battery with a longer lifespan and features like a faster loading speed, according to industry sources.
Roh said in the post that users of the new phone will be able to take the "best and brightest photos and videos you've ever captured with a phone."
The blog post is filled with references to the Galaxy Note series, hinting that its new lineup may include a Galaxy Note successor.
Roh acknowledged that many were "surprised" when the company didn't release a new Galaxy Note last year. But he added that people raved about the S Pen stylus and Samsung hasn't "forgotten about these experiences you love" in reference to the Note.
GALAXY S22 ULTRA WITH S PEN STYLUS
Industry watchers said the new smartphone’s premium model, to be named the Galaxy S22 Ultra, will come with the S Pen stylus, one of the definitive traits that previously separated the Note family from Samsung's Galaxy S series.
Samsung's Galaxy S22 is expected to have a new processor, called the Exynos 2200, according to industry officials.
According to market research firm Counterpoint Research, global smartphone shipments are forecast to grow to 1.49 billion units in 2022, up 7% from last year.
Write to Sung-Soo Bae at baebae@hankyung.com In-Soo Nam edited this article.