Hyundai Motor said on June 25 that its collaboration with Zepeto allows the platform’s users to drive the company’s Sonata N Line in Zepeto's downtown areas as well as other driving zones set up online.
Hyundai Motor added that it is the first company in the global auto industry to offer a metaverse driving experience on Zepeto. Hyundai said it will continue to offer unique metaverse experiences to Millennials and Generation Zers (MZers) around the world.
The automaker’s high-performance brand N Line, first announced in 2015, created its first model Hyundai i30 N Line in 2017. The company plans to expand its N Line offerings to a total of 18 models by 2022, with aims to become a major name in the high-performance segment like Mercedes-AMG, BMW M and Volkswagen R-Line.
“We will strengthen our corporate image as a brand that leads the development of cutting-edge technologies and expands customer experience into the virtual world, where MZers form the main group of users,” said a Hyundai Motor representative.
“Hyundai Motor will offer a wider selection of vehicles on Zepeto beyond the current Sonata N Line,” the representative added.