How Korean platform giants disrupted the digital comics market with webtoons
Min-ki Koo
Aug 20, 2020 (Gmt+09:00)
South Korean webtoons (mobile and digital comics) are taking over the digital comics markets in Japan and the US. Market watchers claim it is the unique webtoon genre driving Korean digital platforms to global success -- but insiders say otherwise.
“Webtoons, indeed, sync well with digital platforms but their success was more than just getting lucky with the genre. There were tremendous efforts made,” said Kim Jae-yong, head of Kakao Japan.